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New Honda Prologue SUV Begins Next Chapter in EV Direction in North America

  • New Honda Prologue EV to go on sale in North America in MY2024 as highly competitive SUV with functionality expected by Honda customers
  • Prologue model name symbolizes 1st in a new series of volume Honda BEV models
  • Honda targets 100% of auto sales in North America to be full electric by 2040
  • Honda initiates communication strategy to engage prospective EV customers

Honda today announced that its first new volume battery-electric vehicle will be named “Prologue,” signaling a new electrified era that will lead to the company’s vision for 100% zero emission vehicle sales in North America by 2040. An all-new SUV coming to market in early 2024, the battery-electric Honda Prologue will be highly competitive with the functionality expected by Honda customers.

 In addition to the Honda Prologue, the company will introduce an all-electric Acura SUV in the 2024 calendar year. Both will utilize the highly flexible global EV platform powered by Ultium batteries based on the company’s strategic partnership with General Motors. Honda also plans to launch a new series of EV models in the second half of the decade based on a new e:Architecture, with development led by Honda.

“Our first volume Honda BEV will begin our transition to electrification and the name Honda Prologue signals the role it will play in leading to our zero-emission future,” said Dave Gardner, executive vice president of American Honda. “The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging they’ve come to expect from Honda.”

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    In April 2021, Honda global CEO, Toshihiro Mibe, announced a vision to achieve carbon-neutrality for its products and corporate activities by 2050, including key targets for sales of electrified vehicles. This vision calls for the sales ratio of battery-electric and fuel cell electric vehicles in North America to progress from 40% by 2030 and 80% by 2035 to 100% by 2040

Source: Honda Motor Co., Ltd.
Date: Jun 28, 2021

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